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Power of Collection: Make choice easy again | Displate Blog

Power of Collection: Make choice easy again | Displate Blog

September 19, 2024 by Displate Artists Team in Art Tips

Create collections consisting of at least 8 pieces as average customer purchase series of 3 works to express their passions and ease the decor hassle. For you, this means a higher chance of becoming a successful seller on Displate.

Eight is also the number of artworks that enables the designs to be presented in two separate rows when browsing a collection. Website-wise: it just looks better. Additionally, having a collection of 8 and more also boosts your visibility on displate.com. And you will just give your clients a wider choice to collect their passions.

Space collection by Benny Productions

Not many artists are aware of this but uploading every artwork doesn’t always pay off. Think about what you want to create and sell instead. Look for inspiration in trending subjects, pop culture or the world around you.

Check what’s trending now and trust your instincts. You can’t go wrong with topics that people are craving to know.

From our experience, people are looking for a series of artworks so they can express their passions.

Collections help them manage their space and create an overarching narrative between several designs. So, a collection is a must.

Exotic Fruits collection by Lotta Hakola

An average total sales for artists with more Displates are much higher vs those who uploaded only 1 artwork.

It’s in people’s nature to look for stuff that expresses the variety of their passions. When doing so, they want to know that the artist they buy from is someone their own style. Coherency helps reinforce their approach, and makes your work even more desirable.

Here is what to do to create a truly powerful collection:

1. Add at least 8 artworks in the same style or theme. If you’re an illustrator with photography skills, split the two techniques between two or more collections. You are an artist, so you need to take care of the aesthetics.

2. Try to upload your artworks in the same orientation – a potential customer is more likely to buy 3 vertical posters at the same time, than 2 vertical and 1 horizontal. It just looks much better.

If your collections are themed or present any passion, there is much bigger chance to get featured to our over 4,000,000 social media followers and get more earnings.

As you can see below, such shoutouts give you tons of ❤ from our fans!

Read more about How To Get Featured On Displate

Create themed collections of designs that share unique style and represent specific passion, and make a beautiful composition out of them. If you’re a master of various styles – use it as your advantage and create different collections for your buyers.

It’s healthy to compete. Trying to outdo other artists keeps your creative juices flowing. It also helps. But it also serves another purpose. Check what customers prefer buying. Take a look at trending, bestselling collections and passions. Which artists get all the love? Which designs are killing it? If you find those ask yourself a question. What are they doing differently? Why do people buy their artwork? Selling your work requires some critical thinking as well as strategy. But it’s all doable if you think like a potential customer.

This one might sound corny but hear us out. You have to like what you’re doing to be successful.