Nonprofit Delivers Complimentary LEGOs to More Than 485,000 Kids Thanks to Kind Contributions

# Commemorating 5 Years of LEGO Replay: A Leader in Sustainability and Social Good

In 2019, the LEGO Group launched a pioneering project aimed at merging sustainability with social responsibility through **LEGO Replay**—an inventive initiative designed to provide a second chance for unused LEGO pieces. By gathering and redistributing gently used LEGO bricks to children’s non-profits throughout the U.S., LEGO Replay has changed our perspective on recycling and the influence of imaginative play. As LEGO Replay celebrates its fifth anniversary this year, it’s essential to reflect on the program’s impressive accomplishments and its optimistic outlook for the future.

## Creating Sustainable Play

The LEGO Group has been celebrated for its iconic bricks, which have ignited creativity and play across generations. However, the 2019 introduction of LEGO Replay showcased a deeper dedication to sustainability. Rather than letting LEGO bricks languish unused in storage or end up in landfills, the Replay initiative motivates families to donate these classic toys for continued use. Through a straightforward and complimentary process, participants can send their bricks to LEGO using pre-paid shipping labels available on the [LEGO Replay website](https://www.lego.com/en-us/sustainability/replay?locale=en-us).

Upon receiving the bricks, they are sorted, cleaned, and sent to children in underprivileged communities through partnerships with non-profits like Teach For America and Boys & Girls Clubs of America. Each donation box becomes a fresh source of inspiration, filled with a variety of LEGO elements from different sets and accompanied by a booklet of activities to ignite imaginative play.

## Achievements Over Five Years

In the last five years, the LEGO Replay program has celebrated extraordinary success:

– **161,000 boxes donated** by kind families.
– More than **580,000 pounds of LEGO bricks** recycled, showcasing the durability and quality of LEGO products.
– A significant direct impact, with **485,000 children** receiving redistributed Replay boxes, unlocking creative opportunities they may not have had otherwise.

This combined focus on sustainability and social inclusion ensures LEGO bricks stay in circulation, inspiring countless young minds while fostering environmentally friendly reuse practices.

## Energizing Communities Through Play

The fifth anniversary of LEGO Replay is more than just a benchmark—it’s a celebration of creativity, community, and generosity. In October 2024, LEGO commemorated the event by hosting birthday parties at Boys & Girls Clubs in Richmond and Boston. Children at these celebrations were given a chance to express their creativity by constructing decorations for a large, collaborative LEGO birthday cake. The joyful atmosphere highlighted LEGO Replay’s mission to encourage joyful play in communities through shared experiences.

At the end of each occasion, children were gifted free LEGO Replay kits, ensuring that the celebration concluded with creativity continuing at home. In addition to the anniversary events, LEGO’s non-profit collaborator, **First Book**, enriched the festivities by distributing 1,000 Replay kits to local classrooms, further advancing educational equity through the joy of play.

## The Philosophy Behind Replay

A particularly compelling element of LEGO Replay is its harmony with LEGO’s fundamental philosophy: making a positive impact through play. Replay acknowledges the inherent value of LEGO bricks, whose resilience and creative possibilities can be passed down through generations.

“Every LEGO brick holds a spark of magic that ignites creativity and endless possibilities,” LEGO observes on its website. “With LEGO Replay, you can share that magic with those who need it most.”

The program has also showcased the strength of LEGO’s collaborations with organizations that prioritize education and child development. These initiatives exemplify how corporations can actively contribute to fostering social good on a broad scale.

## How You Can Get Involved

LEGO Replay provides a simple yet impactful avenue for families to contribute. To donate your unused LEGO bricks:

1. Visit the [LEGO Replay website](https://www.lego.com/en-us/sustainability/replay?locale=en-us).
2. Adhere to the instructions for packaging your bricks.
3. Print a free shipping label provided through the site.
4. Send your bricks to the specified location, where they will be sorted and cleaned before being handed out to children in need.

The process incurs no cost to participants but can significantly affect the lives it impacts.

## A Model for the Future

The achievements of LEGO Replay serve as a strong reminder that even small acts can create lasting ripple effects. Beyond its ecological benefits, the program stands as a testament to the lasting significance of toys as instruments for growth, imagination, and connection.

As LEGO Replay marks its fifth year, it’s evident that the program represents much more than an initiative to recycle toys—it’s an inspiring movement toward a sustainable future. Replay not only assures that LEGO bricks stay “in play” but also imparts a timeless lesson: the magic of giving back, brick by brick.

For families eager to make a positive impact, LEGO Replay has opened avenues for merging environmental stewardship.