Groundbreaking Compact Garden Umbrella Launched at Milan Design Week 2025

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# The Anamon Parasol: The Design Phenomenon of Milan Design Week 2025

It’s a rare occurrence for an umbrella to enthrall millions—but that’s precisely what unfolded at Milan Design Week 2025. During Salone del Mobile, a premier design event globally, the Belgian brand Royal Botania presented the Anamon Parasol, an elegant and innovative outdoor umbrella. Overflowing with contemporary sophistication and cutting-edge engineering, the Anamon effortlessly captured attention, aided significantly by a viral TikTok clip posted by @a_patsis, which has amassed over 65 million views.

## Transforming Outdoor Living

At first sight, the Anamon Parasol may appear to be a chic yet simple enhancement to any outdoor area. However, once activated, it unveils a clever and intuitive design crafted by Kris Van Puyvelde, co-founder and lead designer at Royal Botania. The standout feature? A vertical opening mechanism that functions with one smooth motion.

Conventional outdoor umbrellas typically demand complicated handling, involving cranks, levers, and cumbersome setups. In contrast, the Anamon unfolds with ease, blossoming like a flower in an effortless, zipper-like upward action. When closed, the canopy compresses snugly into the slender vertical frame, ensuring storage is tidy and unobtrusive—maximizing valuable patio or garden space.

Thanks to its vertical mechanics, the parasol can be placed right beside dining tables, lounge chairs, or even poolside areas without necessitating a bulky, unsightly base. This configuration liberates outdoor layouts, providing enhanced flexibility and a more refined visual appeal.

## Integrated Elegance: Illumination for Day and Night

Enhancing its practical design, the Anamon Parasol incorporates a built-in light ring surrounding the pole. This integrated lamp emits a gentle, warm light, fostering a welcoming atmosphere as daylight fades. Whether hosting friends or savoring a tranquil evening outdoors, users enjoy an inviting setting without the requirement for additional exterior lighting.

This blend of form and functionality exemplifies how modern outdoor design aligns with emerging demands for convenience, aesthetics, and intelligent use. The Anamon is not merely a parasol—it’s a complete experience.

## Social Media Stardom: TikTok’s Latest Design Sensation

The vertical opening feature became a sensation after Angelos Patsis (@a_patsis) displayed a demonstration of the parasol on TikTok. The enchanting video visually represented the elegant opening process, grabbing the attention of design aficionados, architects, and even casual observers seeking improved outdoor solutions.

With over 65 million views and countless comments, the parasol resonated with a widespread admiration for beautiful, functional design. For many online, it signified not just a fashionable product, but a glimpse into the future of outdoor living.

You can view the viral video here: [TikTok Video](https://www.tiktok.com/@a_patsis/video/7491407461807738134).

## Where to Purchase the Anamon Parasol

For those keen on incorporating the Anamon Parasol into their homes, it is accessible through curated retailers like [Tomassini Arredamenti](https://www.tomassini.com/), which focuses on premium design furniture and outdoor living collections. Discover more about the parasol and Royal Botania’s commitment to merging luxury with sustainability on the [Royal Botania website](https://www.royalbotania.com/).

## A New Benchmark for Outdoor Luxury

The Anamon Parasol transcends being a mere fleeting viral phenomenon. It establishes a new benchmark for how outdoor structures can—and ought to—fuse creativity, elegance, and utility. As residences increasingly extend their spaces onto rooftops, patios, and gardens, creations like the Anamon illustrate how designers are reimagining outdoor products from the ground up.

With Milan Design Week renowned for introducing trends that will shape the upcoming years, the remarkable success of designs like the Anamon indicates that the future of outdoor living embraces seamless practicality, effortless beauty, and a sprinkle of magic.

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