How Steve Martin Could Attract Visitors to the Frick Collection

The Frick Collection in New York City has reopened its Fifth Avenue museum following a $220 million renovation. Comedian Steve Martin, a noted art collector and member of the museum, has been enlisted to promote the relaunch. In a video, Martin humorously guides viewers through the museum’s collection, highlighting its artworks and rich history. During renovations, the collection was temporarily housed in the Marcel Breuer building. Since reopening, the museum has attracted nearly 232,000 visitors. Martin’s involvement adds a unique charm, aligning his comedic persona with the revered cultural institution known for its curated Old Master paintings.