“New Exhibition at Jumex Museum in Mexico City Investigates Links Between Soccer and Art”

A new showcase at the Jumex Museum in Mexico City is blending the seemingly separate realms of contemporary art and soccer. Entitled “Football & Art: A Shared Emotion,” this display is part of the Host City Mexico City Cultural Corridor for the upcoming 2026 FIFA World Cup. It showcases a varied selection of works including paintings, sculptures, installations, photographs, and videos by renowned artists like Jeff Koons, Juan O’Gorman, Francisco Toledo, and the recently passed Pedro Friedeberg, in addition to pieces specifically commissioned for this occasion.

The exhibition seeks to demonstrate how soccer has evolved into a global language, providing a new perspective on subjects such as gender, community, identity, and politics. Curator Guillermo Santamarina refers to soccer as “a realm of thought, critical and deliberative, a playground for creativity.”

The exhibition features a commissioned embroidered artwork by Sofía Echeverri, which highlights the challenges faced by the Mexico Women’s National Team in 1971. Another significant installation is “Tribunas” by the art collective Tercerunquinto, which repurposes seats from the Azteca Stadium to create a communal public space, stressing collective memory and national identity.

Running until July 26, “Football & Art: A Shared Emotion” at the Jumex Museum encourages attendees to delve into the connections between these two impactful cultural phenomena. Admission is complimentary, and further details can be found on the Jumex Museum’s website.