Critics Express Strong Disapproval of Philadelphia Art Museum’s Rebranding Effort
The Philadelphia Museum of Art has undergone a significant rebranding, now known as the Philadelphia Art Museum, or “PhAM.” This change includes a new logo featuring a serif typeface and was executed by Brooklyn-based design studio Gretel. The rebranding aims to simplify the museum’s name and make it more recognizable, but has received a mix of reactions. While some locals […]