The Los Angeles County Museum of Art (LACMA) marked the debut of the David Geffen Galleries with a glamorous gala, ushering in a new era for its permanent collection. The event was filled with Hollywood stars, but the centerpiece was an awe-inspiring light display created by DRIFT, which utilized 1,000 drones in a captivating performance above the newly constructed building designed by Peter Zumthor.<\/p>\n
Entitled “Franchise Freedom,” this art installation premiered at Art Basel in 2017 and has since emerged as a hallmark work for DRIFT. Distinct from conventional fixed image presentations, it operates based on a biological algorithm derived from starling murmurations, ensuring that each display is distinct and unpredictable. Choreographed by DRIFT co-founders Lonneke Gordijn and Ralph Nauta, the artwork explores the relationship between humanity, nature, and technology.<\/p>\n
After more than twenty years of research into the behavior of starling swarms, “Franchise Freedom” transforms the nighttime sky into a lively tapestry of motion and light, encouraging discourse between nature and technology. DRIFT characterizes this performance as an expression of democratic space defined by equality and shared experience.<\/p>\n
The drone display elegantly adorned the museum’s new architecture, engaging in a dazzling dialogue with the LACMA complex along the renowned Wilshire Boulevard. The occasion underscored the fusion of art and technology while commemorating the launch of the David Geffen Galleries, a pivotal cultural enhancement for Los Angeles.<\/p>\n
Stay informed about LACMA’s happenings and the David Geffen Galleries by visiting their [website](https:\/\/www.lacma.org\/) and [Instagram](https:\/\/www.instagram.com\/lacma\/). Discover more about DRIFT’s creative endeavors on their [website](https:\/\/studiodrift.com\/) and [Instagram](https:\/\/www.instagram.com\/studio.drift\/).<\/p>\n","protected":false},"excerpt":{"rendered":"
The Los Angeles County Museum of Art (LACMA) marked the debut of the David Geffen Galleries with a glamorous gala, ushering in a new era for its permanent collection. The event was filled with Hollywood stars, but the centerpiece was an awe-inspiring light display created by DRIFT, which utilized 1,000 drones in a captivating performance above the newly constructed building […]<\/p>\n","protected":false},"author":1,"featured_media":556091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-556090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/winklersart.com\/index.php?rest_route=\/wp\/v2\/posts\/556090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/winklersart.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winklersart.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winklersart.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/winklersart.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=556090"}],"version-history":[{"count":0,"href":"https:\/\/winklersart.com\/index.php?rest_route=\/wp\/v2\/posts\/556090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winklersart.com\/index.php?rest_route=\/wp\/v2\/media\/556091"}],"wp:attachment":[{"href":"https:\/\/winklersart.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=556090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winklersart.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=556090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winklersart.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=556090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}