Google Partners with Celebrated Light Artist for Engaging Installation at Milan Design Week 2025
Title: Google and Lachlan Turzcan Launch “Lucida” at Milan Design Week: A Stunning Blend of Light, Space, and Interaction
For Milan Design Week 2025, creativity and innovation unite in a pioneering partnership between Google Design Studio and multimedia artist Lachlan Turzcan. The outcome is Lucida (I–IV), an awe-inspiring immersive installation that transforms the fleeting nature of light into a nearly tangible, interactive experience. Displayed within Google’s Making the Invisible Visible exhibition at Garage 21 in Milan, Lucida encourages visitors to interact with light in ways that surpass conventional interpretations of art and design.
Transforming Light into Experience
Lucida (I–IV) consists of what Turzcan refers to as “veils of light,” vast, suspended sculptural structures that respond directly to movement and presence. Rather than remaining passive onlookers, visitors engage as participants, activating the installation through their interaction. As they navigate through the space, light shifts dynamically, acting less as an atmospheric feature and more like a living presence—dancing in harmony with human movement.
“Light, often transient and formless, gains a tangible essence, evolving into a fluid veil that can be experienced and sensed,” Turzcan expresses in his artist’s statement. “The experience feels akin to swimming in open air. Here, light does not merely illuminate; it constitutes the very foundation of experience.”
A Decade of Light-Centric Innovation
Lucida represents the pinnacle of Turzcan’s decade-long investigation into light, water, and sound as essential components. His previous site-specific projects in locations like Death Valley, the Mojave Desert, and Saudi Arabia showcase his exceptional talent for translating natural phenomena into sensorily rich design. These installations frequently blur the lines between sculpture, architecture, and ecological aspects—making him an ideal collaborator for an organization like Google, which consistently blends the digital with the physical.
Lucida expands upon this legacy of atmospheric exploration, heightening the immersive characteristics by situating them within a high-tech framework that aligns with Google’s spirit of innovation and amazement.
Making the Invisible Visible
The installation serves as a highlight of Google’s larger Making the Invisible Visible exhibition, which investigates how abstract concepts—such as algorithms, machine learning, and user-centered design—transform into the intuitive, tangible products used worldwide. Through interactive displays and physical prototypes, the exhibition showcases Google’s path from visionary ideas to realized technologies.
When placed alongside Turzcan’s Lucida, the narrative becomes richer: the exhibition is not only about the advancement of tech tools but rather the metaphysical transformation of concepts into existence. In this manner, Turzcan’s work fosters a poetic conversation between artistic and technological processes.
About the Artist
Lachlan Turzcan is a multidisciplinary artist whose installations challenge our understanding of nature and reality through the manipulation of elemental forces. His ability to shape space using mediums such as light and sound—without a single physical component—has garnered him international recognition.
To discover more about Turzcan’s artistry:
– Website: https://www.lachlanturczan.com
– Instagram: @lachlanturczan
Exhibition Details
📍 Making the Invisible Visible
🗓 April 8, 2025 – April 13, 2025
📍 Garage 21, via Archimede 26, 20129, Milan, Italy
🎟 Free admission to the public during Milan Design Week
Plan Your Visit
Lucida is expected to be one of the most discussed highlights of Milan Design Week. With its combination of physical presence and ephemeral qualities, it serves as both a haven for mindfulness and a speculative vision of the future of experiential design. Be sure to visit after exploring the Salone del Mobile and other Fuorisalone displays.
Related Reads
– Fuorisalone 2025 Preview: What Not to Miss During Milan Design Week
– Sculptor “Unzips” a Building in Milan for a Mind-Bending Art Installation
– Es Devlin’s Rotating Library for Salone Del Mobile Celebrates Learning
In a city rich with sensory engagement and experimental design, Lucida emerges as a tranquil, otherworldly space—a rare demonstration of the intersection where technology meets transcendence, and light becomes a language we can all comprehend.
Photo Credits: Courtesy of Google and Lachlan Turzcan
Featured on My Modern Met with permission to utilize official imagery.