Superchief, a Popular Los Angeles Arts Hub, Struggles to Remain Open

Superchief Gallery, a vibrant cornerstone of Los Angeles’ underground art scene, has been at the forefront of showcasing street art, photography, and cultural fringe artwork for over a decade. Founded by Bill Dunleavy, Superchief began as a magazine in New York in 2010 before transitioning into a gallery in Williamsburg and eventually opening a branch in downtown LA in 2014. By 2018, Superchief had carved out a unique niche, becoming an experimental hub for anti-elitist street culture and giving a platform to young, non-traditional artists.

Despite its success, Superchief has faced mounting financial challenges, exacerbated by a 2020 fire caused by an explosion in a neighboring building, followed by a decline in art sales and corporate sponsorships. In response, Dunleavy and his team have sought alternative revenue models, including launching a Patreon and engaging in crowdfunding efforts, such as a GoFundMe campaign.

Superchief’s impact on the art community is highlighted by artists like Isaac Psalm Escoto, also known as Sickid, and Polo Cutty, who have been drawn to the gallery’s democratic ethos. The gallery’s dedication to community and emerging artists has fostered a supportive environment, allowing artists to thrive and eventually gain broader recognition.

To ensure its survival, Superchief has appealed to its community to view the space as an essential cultural venue and participate in upcoming benefit shows. The gallery’s future depends on its ability to adapt to a new business model that emphasizes community engagement and artist support while maintaining its commitment to independent arts journalism and street culture.