Doctors Endorse Swedish Program to Recommend Travels to Sweden for Health Advantages

Sweden’s Latest Tourism Initiative: The Swedish Prescription

In the face of global unrest, Sweden stands out as a symbol of peace with its distinctive tourism initiative, the “Swedish Prescription.” Led by Visit Sweden, this campaign promotes the nation as a destination that provides numerous health advantages, akin to a wellness retreat recommended by physicians.

Sweden is recognized as one of the happiest countries in the world, attributed to its high quality of life, significant gender equality, comprehensive welfare systems, and stunning natural scenery. The “Swedish Prescription” initiative emphasizes these attributes, highlighting how they support both physical and mental health.

A promotional video showcases a physician presenting Sweden as the inaugural country that can be “prescribed,” featuring activities such as sauna experiences and forest camping. Supported by four medical professionals, the campaign centers on scientific findings that reveal the beneficial impacts of Swedish nature and lifestyle on health. The expansive Swedish wilderness, which includes 265,000 islands, 100,000 lakes, and 5,700 nature reserves, is crucial in reducing stress levels and boosting mood.

Swedish cultural concepts, including lagom (balance) and friluftsliv (outdoor living), are woven throughout the campaign, highlighting Sweden’s comprehensive perspective on well-being. Activities like fika breaks, foraging, and sky-gazing are promoted as methods to connect with the healing nature of the country.

As Visit Sweden assembles materials for healthcare professionals to integrate Swedish travel into patient treatment, the initiative invites travelers from around the globe seeking revitalization away from city life. For further information, visit Visit Sweden’s website and uncover the abundance of restorative experiences available in Sweden.