Watching Kazakh People Aged 1 to 100 Enjoy Pizza in an Imaginative Advertisement
Pizza is an immensely popular dish, cherished not just across different eras but also in far-off corners of the globe. One such location is Kazakhstan, where a video advertisement crafted by director and 21-year-old creator [Nurbolat Kuangali](https://www.instagram.com/noonakunn/), known as Noonakun, has brilliantly showcased how a slice can bring joy to anyone, no matter their age. In a (https://www.tiktok.com/@noonakun/video/7565184196960849208) for the fast food brand [Maki Maki](https://www.tiktok.com/@makimaki_kz), he captured a hundred individuals ranging from 1 to 100 years old and from various ethnicities, expressing their fondness for pizza.
This video serves as Kuangali’s and [Aidos Sagalov](https://www.instagram.com/saga.mladshi/)’s submission to a [contest initiated](https://www.tiktok.com/@makimaki_kz/video/7554670445300174136) by Maki Maki, which sought the most imaginative video to promote their brand. The company, operating 71 outlets offering pizza and sushi throughout Kazakhstan, had announced a yellow Mercedes-Benz as the grand prize for the top winner—a motivation that pushed Kuangali to fully commit to his project.
Bringing this concept to fruition was a significant challenge. To gather all the participants he required, the duo [set up shop](https://www.tiktok.com/@noonakun/video/7565897806523813132) on a bustling street, providing pizza and sushi from Maki Maki, and invited passersby to indicate their age on a board marked 1 through 100. Most were seen happily munching on a slice of pizza or sushi, while the youngest and oldest understandably only posed with chopsticks or a pizza box. This approach also resulted in a rich mix of participants, showcasing individuals from diverse backgrounds as well as tourists in Kazakhstan.
While the younger side of the age spectrum filled up rapidly, they recognized the need for more participants on the older side. Seeking to engage some seniors, they reached out to various retirement homes for assistance, but with no luck. Just as they were about to lose hope, a senior facility agreed to collaborate, providing the crucial participants needed for the concluding segment of the video.
Putting everything together was a monumental task, which led some viewers to question its authenticity. This skepticism arose particularly because Kuangali and his team applied a smoothing effect in post-production, leading people to speculate if AI had been involved. To counter this notion, the content creator revealed his thorough behind-the-scenes process in another TikTok. He even goes [through the files](https://www.tiktok.com/@noonakun/video/7566938756175990072) on his camera to demonstrate that each take and participant were entirely genuine.
The contest was decided by public voting, as Kuangali and Sagalov filmed a message urging people to support them before the competition concluded. Their efforts resonated with audiences across Kazakhstan and beyond, culminating in the duo clinching the coveted prize. You can view how this video was produced below, along with the director’s reaction to receiving the Mercedes, his very first car, below.
## Kazakh fast food brand Maki Maki initiated a contest, challenging creators to produce a clever video to enhance their brand.
@makimaki_kz Maki Maki is giving you a chance to own a Mercedes! The conditions are simple! 1️⃣ Create a creative video about MAKI MAKI. 2️⃣ Maki Maki products must be featured in the video. 3️⃣ There should be no negative advertising against our products. 4️⃣ Be sure to include the #МакиМерс hashtag in the video. 5️⃣ You need to gather the most views and likes! So, friends… George