Pantone Reveals Surprising Selection for Color of the Year

Since 1999, Pantone has encapsulated the essence of the era through its Color of the Year selection, pinpointing shades that mirror the visual, cultural, and creative landscapes. For 2026, Pantone has selected a hue of white known as “Cloud Dancer” (PANTONE 11-4201), marking the inaugural instance of an off-white receiving this distinguished recognition. Characterized as ethereal and tranquil, Cloud Dancer is inspired by the serenity of clouds, feathers, and natural textiles, providing a backdrop for quiet contemplation and personal metamorphosis.

Leatrice Eiseman, Pantone’s executive director, underscores Cloud Dancer’s potential for clarity amidst the clamor of society, highlighting its capacity to sharpen focus and mitigate external disturbances. Laurie Pressman, Pantone’s VP, emphasizes the necessity of balancing cool and warm undertones in this hue to prevent feelings of sterility and isolation, rendering it both welcoming and soothing.

While some individuals embrace the symbolism of Cloud Dancer, it has ignited discussion, standing in contrast to prior vivid selections like 2025’s Mocha Mousse and 2024’s Peach Fuzz. Users on social media have voiced their critiques of this choice, associating it with wider socio-political matters, economic anxieties, and debates around minimalism and inclusivity.

Cloud Dancer corresponds with a larger trend, observable in fashion happenings like the Met Gala and promotional activities by artists such as Rosalía. Laurie Pressman expresses its importance during a period of transition, where individuals are striving for equilibrium between digital progress and human relationships. Discover more about Cloud Dancer on the Pantone website and related articles for deeper insights into Pantone’s significant color choices.