Huge Slumbering Dachshund Exhibit Showcased in a Forward-Thinking Seoul Shop
In the vibrant Seongsu district of Seoul, South Korea, Gentle Monster has established a new benchmark for immersive shopping experiences with their novel headquarters and flagship, Haus Nowhere. This 13-story edifice is more than just a retail spot; it’s a surreal expedition into a realm where art, technology, and commerce blend flawlessly. Central to this fantastical structure is a captivating feature—a massive animatronic dachshund that appears to rest peacefully amidst visitors. The installation, aptly named “The Future Returned,” fulfills a dual role. It captivates the gaze of onlookers with its lifelike movements—a twitching nose, gently fluttering ears, and a body that seems to inhale and exhale—all the while promoting Tamburins’ newest fragrance, “Sunshine.” This aroma is inspired by the serene image of a dog basking in the warm afternoon light, encapsulated in uniquely crafted glass containers that mimic the form of paws.
As guests wander through the area, they encounter futuristic elements reminiscent of a science fiction narrative. The surroundings feature spacecraft-style displays and remarkable robots, effectively transport consumers into a fantastical realm. Adding to the experience is the AI-powered Twin Look photo booth, which invites guests to immerse themselves in the world of “Sunshine.” This inventive arrangement uses sticker-style imagery to whimsically echo each visitor’s resemblance, reinforcing the playful and interactive essence of the installation. Nestled within Haus Nowhere is the Nudake Teahouse—a lively, kinetic enclave that offers a modern interpretation of the classic tea ceremony. This vibrant atmosphere engages all senses, further highlighting the distinctive and experimental approach that characterizes Gentle Monster’s vision.
The grand inauguration on September 6, 2025, was highlighted by German artist Max Siedentopf’s piece, “More Is More.” His artwork filled the area with hundreds of black bags that inflated and deflated in a synchronized cadence, under the observant eye of a hyperrealistic representation of an elderly gentleman. Visitors departed enchanted by the dynamic fusion of art and innovation that Haus Nowhere represents. For those enthusiastic to stay updated with Gentle Monster’s evolving ideas and creations, Haus Nowhere’s Instagram offers frequent updates, sharing the store’s quirky and inspiring concepts with the global community. As an iconic center for creativity, Haus Nowhere exemplifies how retail environments can go beyond traditional limits, delivering to consumers not merely products, but an unforgettable experience.